--- title: Blog | Lars description: Her kan du læse mine blogindlæg, som mest handler om inbound marketing og salg. --- [![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/) [Services](https://www.orhoj.dk/services) [About](https://www.orhoj.dk/about) [Writing](https://www.orhoj.dk/blog) [Contact](https://www.orhoj.dk/contact-me) [Book a call](https://www.orhoj.dk/contact-me) Writing # Field notes from the *revenue engine room.* Essays, teardowns, and workings-out on HubSpot, revenue architecture, and the AI moments that actually pay rent. ## [05-06-2026 08:55:21 3 min read Why Manufacturing Companies Need to Rethink Pricing — and How HubSpot Might Help Discover how HubSpot's Price Books feature can streamline pricing strategies for manufacturing companies, enhancing efficiency and reducing errors in sales processes. Read](https://www.orhoj.dk/blog/why-manufacturing-companies-need-to-rethink-pricing-and-how-hubspot-might-help) ## [28-05-2026 15:32:42 HubSpot 5 min read From UX to AUX: Why HubSpot Just Quietly Reshaped the CRM Game HubSpot's recent shift to full API parity signals a transformative change in CRM, enabling more powerful agent-driven solutions and a new design approach. Read](https://www.orhoj.dk/blog/from-ux-to-aux-why-hubspot-just-quietly-reshaped-the-crm-game) ## [09-05-2026 21:39:03 3 min read When a Four-Hour Task Becomes a Five-Minute Task, the Operating Model Has Changed HubSpot's new Workflow API transforms task efficiency in RevOps, shifting focus from manual configuration to strategic opportunities and faster execution. Read](https://www.orhoj.dk/blog/when-a-four-hour-task-becomes-a-five-minute-task-the-operating-model-has-changed) ## [08-05-2026 16:39:03 2 min read Martech Is a River, Not a Lake Discover the evolving landscape of marketing technology in 2026, highlighting key trends, emerging products, and the significance of context in strategy. Read](https://www.orhoj.dk/blog/martech-is-a-river-not-a-lake) ## [06-05-2026 11:00:00 2 min read Standard CRM features don't always hold us back — but letting them dictate our processes does. Discover how to overcome standard CRM limitations by leveraging AI and custom-built tools to address unique business challenges effectively. Read](https://www.orhoj.dk/blog/standard-crm-features-dont-always-hold-us-back-but-letting-them-dictate-our-processes-does) ## [05-05-2026 09:45:00 CRM 3 min read CRM Is No Longer a Tool. It's Critical Infrastructure. CRM has evolved into critical infrastructure for businesses, essential for growth and decision-making. Discover why integrated systems outperform fragmented ones. Read](https://www.orhoj.dk/blog/crm-is-no-longer-a-tool.-its-critical-infrastructure) ## [16-04-2026 08:00:00 Revenue Architecture 3 min read When Closed-Won Isn't the Finish Line: HubSpot's New Contracts Object Discover how HubSpot's new Contracts object revolutionizes revenue management, streamlining post-sales processes and enhancing data accuracy across teams. Read](https://www.orhoj.dk/blog/when-closed-won-isnt-the-finish-line-hubspots-new-contracts-object) ## [25-08-2022 11:49:33 1 min read Barack Obama er taler på Inbound 2022 Barack Obama er taler på Inbound 2022 Read](https://www.orhoj.dk/blog/barack-obama-er-taler-på-inbound-2022) ## [05-08-2022 21:32:16 1 min read HubSpot har en ny property type: "rich text" HubSpot har tilføjet en ny property type: du kan nu oprette et felt af typen "rich text" Read](https://www.orhoj.dk/blog/hubspot-har-tilføjet-en-ny-property-type-du-kan-nu-oprette-et-felt-af-typen-rich-text) ## [04-09-2020 10:42:50 Inbound Marketing 1 min read Dejligt befriende med den slags nede på jorden ærlighed i dagens Børsen. Vores salgsstrategi var, at vi ringede kunderne op, men hvis ikke den strategi er stendød, så er den i hvert fald ikke længere farbar. Read](https://www.orhoj.dk/blog/dejligt-befriende-med-den-slags-nede-pa-jorden-aerlighed-i-dagens-borsen) [Older →](https://www.orhoj.dk/blog/author/lars/page/2) Next step ## Thirty minutes to see if we're a *fit.* Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful. [Book a call](https://www.orhoj.dk/contact) [![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/) HubSpot consultancy. Strategy, training, and AI-augmented revenue architecture for B2B teams. HubSpot Certified TrainerSince 2013 Pages [Home](https://www.orhoj.dk) [About](https://www.orhoj.dk/about) Details [Certified Revenue Architect](https://www.orhoj.dk/revenue-architecture-expert) [HubSpot Training](https://www.orhoj.dk/hubspot-training) [HubSpot Certifications](https://www.orhoj.dk/hubspot-certifications) [INSEAD IEP Certificate](https://www.orhoj.dk/insead-iep) Based Aarhus, Denmark Working with teams in the Nordics and EU. Set in Source Serif, Inter, and JetBrains Mono. Built with HubSpot CMS and Claude Design. © 2026 Built by Lars Ørhøj, with care.