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If you work in B2B, you probably also work with some well-defined Ideal Customer Profiles (ICP’s), which is a perfect fit for your solution. If not, get that work started. 😉
We work inside verticals that among other things are defined based on their industry, number of employees, and annual revenue. Very often HubSpot can fill out this information automatically when the company is created. That is great, as we can then use this is our “Fit Scoring” of the company, which is part of our total lead score model, ads audiences, emails, and workflows.
But HubSpot Insights is not perfect. It happens, that Insights does not have that information available. Here is what we do to remedy this: If no data from HubSpot Insights is available a HubSpot workflow starts a Zapier Zap that asks CompanyWell for the exact same information. If CompanyWell has the information the data is fed back to the company in HubSpot.
This is not a perfect solution – CompanyWell is not perfect as well, but it helps us to enrich data we rely on during our outreach and nurturing. And it is free (for a number of searches pr. day via Zapier) and it is fully automated, so what is not to like?
Do you have other/better ways to obtain the goal for better and needed company data?