---
title: HubSpot Training
description: Explore Lars Ørhøj's extensive HubSpot certifications and experience as a consultant and trainer, helping teams across the Nordics and EU optimize marketing and sales strategies.
---

[![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/)

[Services](https://www.orhoj.dk/services) [About](https://www.orhoj.dk/about) [Writing](https://www.orhoj.dk/blog) [Contact](https://www.orhoj.dk/contact-me) [Book a call](https://www.orhoj.dk/contact-me)

About

# Twelve years of HubSpot, *one operator's view.*

Lø

Portrait — to be replaced

### Lars Ørhøj

HubSpot consultant, certified trainer, and revenue operator. Based in Aarhus, working with teams across the Nordics and EU.

HubSpot Certified Trainer12 years with HubSpotBased in Aarhus, DK

I've spent twelve years inside HubSpot — as an admin, a marketer, a consultant, and a trainer. Enough time to have strong opinions, and enough scars to hold them lightly.

I started working with HubSpot in 2013, back when it was mostly a blogging platform with a contact database bolted on. I've since helped more than 120 teams set it up, scale it, fix it, or migrate onto it.

The thread running through all of it: CRM is only as valuable as the decisions it enables. Most of my work is removing the friction between a real question a team has and the answer sitting (somewhere) in their data.

I deliver certifications through HubSpot's trainer program, run private cohorts for in-house ops teams, and take on a small number of architecture engagements per year — usually with B2B SaaS or industrial sales organisations in the €5M–€50M ARR range.

Timeline

2013

First HubSpot portal. Blogs, forms, and a lot of optimism.

2016

Joined the HubSpot Solutions Partner programme as an independent.

2019

Certified as a HubSpot Trainer — first cohort in the Nordics.

2022

Began focusing on revenue architecture for B2B SaaS and industrial teams.

2024

HubSpot + AI becomes a practice in its own right. Breeze, custom copilots, the lot.

Next step

## Thirty minutes to see if we're a *fit.*

Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful.

[Book a call](https://www.orhoj.dk/contact)

[![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/)

HubSpot consultancy. Strategy, training, and AI-augmented revenue architecture for B2B teams.

HubSpot Certified TrainerSince 2013

Pages

[Home](https://www.orhoj.dk) [About](https://www.orhoj.dk/about)

Details

[Certified Revenue Architect](https://www.orhoj.dk/revenue-architecture-expert) [HubSpot Training](https://www.orhoj.dk/hubspot-training) [HubSpot Certifications](https://www.orhoj.dk/hubspot-certifications) [INSEAD IEP Certificate](https://www.orhoj.dk/insead-iep)

Based

Aarhus, Denmark  
Working with teams in the Nordics and EU.

Set in Source Serif, Inter, and JetBrains Mono. Built with HubSpot CMS and Claude Design.

© 2026 Built by Lars Ørhøj, with care.