Twelve years of HubSpot, one operator's view.
I've spent twelve years inside HubSpot — as an admin, a marketer, a consultant, and a trainer. Enough time to have strong opinions, and enough scars to hold them lightly.
I started working with HubSpot in 2013, back when it was mostly a blogging platform with a contact database bolted on. I've since helped more than 120 teams set it up, scale it, fix it, or migrate onto it.
The thread running through all of it: CRM is only as valuable as the decisions it enables. Most of my work is removing the friction between a real question a team has and the answer sitting (somewhere) in their data.
I deliver certifications through HubSpot's trainer program, run private cohorts for in-house ops teams, and take on a small number of architecture engagements per year — usually with B2B SaaS or industrial sales organisations in the €5M–€50M ARR range.
Thirty minutes to see if we're a fit.
Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful.