Certified Revenue Architecture Expert

Specialised in B2B growth and recurring revenue.

I work with B2B executive teams across the Nordics to design and operationalise that system. As a certified Revenue Architecture practitioner from Winning by Design — with the framework now embedded in how we operate at Helion B2B — I help leadership teams move from disconnected tactics to a coherent revenue engine. One built on documented methodology and measurable outcomes, not opinions.

How I work with executive teams

Revenue Architecture, operationalised in HubSpot A unified, board-ready view of acquisition, retention, and expansion. A complete bowtie data model combining HubSpot, finance systems, and the data sources that actually run your business — turning fragmented dashboards into a single source of truth.

Go-to-Market alignment Tailored leadership workshops. In-depth GTM diagnostics. Strategic process design and implementation built to survive the leadership offsite — and translate aligned intent into operational reality.

A documented method, not a methodology pitch

I apply the Winning by Design bowtie framework — the recognised standard for revenue architecture — to:

• Map the full customer journey end-to-end
• Identify the critical moments that drive (or destroy) recurring revenue
• Optimise the entire sales cycle, not just the top of the funnel
• Engineer customer retention as a system, not a hope

The outcomes you can expect

• Higher recurring revenue
• Stronger customer retention
• More predictable, more efficient sales processes
• Tighter alignment across Marketing, Sales, and Customer Success