I'm Lars. I've worked with HubSpot since 2013.
My name is Lars Ørhøj Lauridsen, and I'm a passionate advocate of revenue architecture, inbound marketing, and inbound sales — something reflected in the 20+ HubSpot certifications I hold (or have held) across these areas.
I've had my hands deep in the inbound space — across both marketing and sales — at the SaaS companies Visiolink, iPaper, and AskCody. I've advised B2B companies in the same areas at the agencies Pravda, Avidly, and Novicell.
Today, I work as an advisor at Helion B2B out of our Aarhus office. I have hands-on experience across every part of HubSpot — Marketing, Sales, Operations, Service, and CMS — which I see as a key platform for driving focused business growth. So yes, I'm clearly a big fan of HubSpot and the Inbound Marketing and Inbound Sales methodologies — because they work.
I currently lead the HubSpot User Group "Nordic SaaS". I've also previously run the HubSpot User Group in Copenhagen.
But I've been in the B2B marketing field for many years. Since 1990, in fact.
You can find more about my work and CV on LinkedIn — and you're more than welcome to connect with me there as well.
I started working with HubSpot in 2013, back when it was mostly a blogging platform with a contact database bolted on. I've since helped more than 120 teams set it up, scale it, fix it, or migrate onto it.
The thread running through all of it: CRM is only as valuable as the decisions it enables. Most of my work is removing the friction between a real question a team has and the answer sitting (somewhere) in their data.
I deliver certifications through HubSpot's trainer program, run private cohorts for in-house ops teams, and take on a small number of architecture engagements per year — usually with B2B SaaS or industrial sales organisations in the €5M–€50M ARR range.
Thirty minutes to see if we're a fit.
Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful.