--- title: About Me description: Lars Ørhøj, a HubSpot consultant and certified trainer, helps teams optimize CRM for better decision-making and revenue growth across the Nordics and EU. Book a call to explore. --- [![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/) [Services](https://www.orhoj.dk/services) [About](https://www.orhoj.dk/about) [Writing](https://www.orhoj.dk/blog) [Contact](https://www.orhoj.dk/contact-me) [Book a call](https://www.orhoj.dk/contact-me)  About # 34 years in B2B & 13 years of HubSpot, *one operator's view.* ![hf_20260511_083714_2f3f5cff-69b4-49a8-aa70-4072d0c2c45a-1](https://www.orhoj.dk/hubfs/hf_20260511_083714_2f3f5cff-69b4-49a8-aa70-4072d0c2c45a-1.png) ### Lars Ørhøj HubSpot consultant, certified trainer, and revenue operator. Based in Aarhus, working with teams across the Nordics and EU. HubSpot Certified Trainer13 years with HubSpotBased in Aarhus, Denmark # About I've spent twelve years inside HubSpot — as an admin, a marketer, a consultant, and a trainer. Enough time to have strong opinions, and enough scars to hold them lightly. And long enough to have seen the good ideas, the bad rollouts, and most of the things in between. I'm Lars Ørhøj Lauridsen — a committed advocate for revenue architecture, inbound marketing, and inbound sales. The 20+ HubSpot certifications I hold (or have held) across those areas are one way to measure where my professional centre of gravity sits. I've had hands-on responsibility for inbound/unbound — both marketing and sales — inside companies like [Visiolink](https://www.visiolink.com/), [iPaper](https://www.ipaper.io/), and [AskCody](https://www.askcody.com/). On the agency side, I've advised B2B companies at [Pravda](https://www.pravda.dk/), Avidly, Novicell and Helion B2B. Today I sit as Director Nordics at [Thorit GmbH](http://www.thorit.de) in the Aarhus office. Thorit  is placed in Stuttgart and Lisbon. My experience spans all parts of HubSpot — Marketing, Sales, Operations, Service, and Content/CMS — which I treat as a single, integrated platform for focused company growth. So yes, I'm evidently quite committed to HubSpot, Inbound Marketing, and Inbound Sales — because they still do the operational work. I currently also run the HubSpot user group **[Nordic SaaS](https://events.hubspot.com/nordics-saas/)**, and previously chaired the HubSpot user group in Copenhagen. I've been in the B2B marketing field for a long time. Since 1990, in fact. For more on my work and full CV, see my [LinkedIn profile](https://www.linkedin.com/in/larsorhoj) — and you're more than welcome to connect there. #### My HubSpot Journey I started working with HubSpot in 2013, back when it was mostly a simple marketing automation and blogging platform with a contact database bolted on. I've since helped more than 50 teams set it up to fit business operations, scale it, fix it, or migrate onto it. The thread running through all of it: CRM is only as valuable as the decisions it enables. Most of my work is removing the friction between a real question a team has and the answer sitting (somewhere) in their data. I deliver certifications through HubSpot's trainer program, run private cohorts for in-house ops teams, and take on a small number of architecture engagements per year — usually with B2B SaaS or industrial sales organisations in the €5M–€50M ARR range. Timeline 1990 First B2B company, where I worked within Product Management and Marketing. 2013 First HubSpot portal. Marketing emails, automation, blogs, forms, and a lot of optimism. 2016 Joined the HubSpot Solutions Partner programme together with Pravda. 2019 Certified as a HubSpot Trainer 2022 Began focusing on revenue architecture for B2B SaaS and industrial teams. 2024 HubSpot + AI becomes a practice in its own right. Breeze, custom copilots, the lot. Next step ## Thirty minutes to see if we're a *fit.* Bring the messy version. We'll sketch what a good engagement looks like, or not — either way you leave with something useful. [Book a call](https://www.orhoj.dk/contact-me) [![](https://www.orhoj.dk/hubfs/raw_assets/public/orhoj-2026/images/favicon%20copy.svg) Lars Ørhøj Lauridsen](https://www.orhoj.dk/) HubSpot consultancy. Strategy, training, and AI-augmented revenue architecture for B2B teams. HubSpot Certified TrainerSince 2013 Pages [Home](https://www.orhoj.dk) [About](https://www.orhoj.dk/about) Details [Certified Revenue Architect](https://www.orhoj.dk/revenue-architecture-expert) [HubSpot Training](https://www.orhoj.dk/hubspot-training) [HubSpot Certifications](https://www.orhoj.dk/hubspot-certifications) [INSEAD IEP Certificate](https://www.orhoj.dk/insead-iep) Based Aarhus, Denmark Working with teams in the Nordics and EU. Set in Source Serif, Inter, and JetBrains Mono. Built with HubSpot CMS and Claude Design. © 2026 Built by Lars Ørhøj, with care.