I'm Lars Ørhøj Lauridsen — a committed advocate for revenue architecture, inbound marketing, and inbound sales. The 20+ HubSpot certifications I hold (or have held) across those areas are one way to measure where my professional centre of gravity sits.

I've had hands-on responsibility for inbound/unbound — both marketing and sales — inside companies like Visiolink, iPaper, and AskCody. On the agency side, I've advised B2B companies at Pravda, Avidly, Novicell and Helion B2B.

Today I sit as Director Nordics at Thorit GmbH in the Aarhus office. Thorit  is placed in Stuttgart and Lisbon.

My experience spans all parts of HubSpot — Marketing, Sales, Operations, Service, and Content/CMS — which I treat as a single, integrated platform for focused company growth.

So yes, I'm evidently quite committed to HubSpot, Inbound Marketing, and Inbound Sales — because they still do the operational work.

I currently also run the HubSpot user group Nordic SaaS, and previously chaired the HubSpot user group in Copenhagen.

I've been in the B2B marketing field for a long time. Since 1990, in fact.

For more on my work and full CV, see my LinkedIn profile — and you're more than welcome to connect there.

My HubSpot Journey

I started working with HubSpot in 2013, back when it was mostly a simple marketing automation and blogging platform with a contact database bolted on. I've since helped more than 50 teams set it up to fit business operations, scale it, fix it, or migrate onto it.

The thread running through all of it: CRM is only as valuable as the decisions it enables. Most of my work is removing the friction between a real question a team has and the answer sitting (somewhere) in their data.

I deliver certifications through HubSpot's trainer program, run private cohorts for in-house ops teams, and take on a small number of architecture engagements per year — usually with B2B SaaS or industrial sales organisations in the €5M–€50M ARR range.